June Jo Lee is a Food Ethnographer who is accelerating consumer and institutional demand for higher quality food experiences by applying the design philosophy of “foodcare” — care for those we are feeding, and those feeding us.
She is the Food Ethnographer for Google Food and UMass Dining, providing user insights, multi-stakeholder design and strategic visioning. She also provides food culture insights and trends to companies such as PepsiCo, Barilla, Compass and Google.
She is a member of Google Food Lab, and speaker at food industry events including, Grain Gathering, Monterey Bay Aquarium, CIA’s Menu of Change, Oldways, Nutrition and Health, American Heart Association, Natural Expo West, National Cooperative Grocers, and FARE.
In addition to her day job, June Jo is the co-founder of Readers to Eaters, an independent children’s book publisher with a mission to promote food literacy, and co-author of Roy Choi and the Street Food Remix.
Previously, she was VP Strategic Insights at The Hartman Group, leading qualitative research projects for Whole Foods Market, Safeway, Target, Starbucks’ Evolution Fresh, Dairy Management Inc, Kraft, Nestle, Hersey, Heinz, General Mills, Kellogg’s, PepsiCo.
She studied anthropology at Harvard Graduate School of Arts and Sciences and started her career in food as a produce team member at the original Whole Foods Market in Austin TX.
She has live between Seoul Korea, Texas, California and Seattle.